Wednesday, September 13, 2006
Finch expands marketing brief
Abacus Group has promoted Lorna Finch to Head of Marketing.
Abacus Group has promoted Lorna Finch to Head of Marketing. In her new role, Finch will be responsible for ensuring consistent branding and messaging and co-ordinating marketing support across the whole of the Group throughout Europe. Finch will report to Martin Kent, Chief Executive of Abacus Group, who commented: 'I am certain that Lorna will be invaluable in developing and implementing new strategies and ideas for the Group following our recent European acquisitions'.
'She will be responsible for unifying the marketing approach for the whole Group whilst making sure we remain locally focused on our customer and suppliers requirements'.
Finch moves to Abacus Group from Abacus subsidiary Trident where she was appointed Marketing Manager in 2004.
She previously worked for over 4 years as Marketing Manager at LG Electronics, and prior to that she worked at Attachmate.
Abacus Group has promoted Lorna Finch to Head of Marketing. In her new role, Finch will be responsible for ensuring consistent branding and messaging and co-ordinating marketing support across the whole of the Group throughout Europe. Finch will report to Martin Kent, Chief Executive of Abacus Group, who commented: 'I am certain that Lorna will be invaluable in developing and implementing new strategies and ideas for the Group following our recent European acquisitions'.
'She will be responsible for unifying the marketing approach for the whole Group whilst making sure we remain locally focused on our customer and suppliers requirements'.
Finch moves to Abacus Group from Abacus subsidiary Trident where she was appointed Marketing Manager in 2004.
She previously worked for over 4 years as Marketing Manager at LG Electronics, and prior to that she worked at Attachmate.
# posted by Swathi @ 2:09 AM 
